Jay Sean¡¯s ¡°Down¡± Success With Lil Wayne, Creating ¡°Piche Piche¡± & More | Billboard News

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Jay Sean released ¡°Down¡± 15 years ago, and the singer reflects on what it took for him to reach that level of success in the American market as a South Asian singer. He shares how he created ¡°Piche Piche,¡± his aim for South Asian representation with his new label, 3AM, the spread and appreciation of Punjabi music, his new album in the works and more!

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